Jeff Cocking

Director, Strategy and Innovation

We help clients manage energy successfully. We have the talent and experience to help you achieve your energy goals.


Jeff brings two decades of energy experience within the ERCOT market working with TXU Energy, Direct Energy, First Choice Power, and NextEra Energy. Before joining our team, Jeff was instrumental in launching and running NextEra’s residential consulting business. Jeff has actively sold and managed large-scale consulting projects within the manufacturing, technical, healthcare, and retail industries. He has a strong background in outsourcing and consulting leadership, working for Accenture, First Consulting Group, and US Web/CKS.

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