HAMPTON, NH, October 12, 2018—Usource, a Boston area energy advisory firm to large commercial, industrial and institutional organizations, announced today that it has partnered with LUNGSTRONG as its charity of choice. LUNGSTRONG is a nonprofit organization based out of Amesbury, Massachusetts with the mission of funding innovative lung cancer research. 100% of donations to LUNGSTRONG have supported the cancer research centers at Massachusetts General Hospital and Dana-Farber Cancer Institute. Usource has committed to making both monetary and resource donations.
Since June, Usource’s marketing director Jillian Carter, and marketing coordinator Gabrielle Morrison, have been donating their time to work on LUNGSTRONG’s social media presence, email marketing and complete website redesign and brand identity. All marketing support and efforts are estimated to save the nonprofit organization over $7,000.
“As a nonprofit, we want to maximize the amount of money that goes to lung cancer research, therefore trying to raise money for a new website wasn’t really an option.” said Diane Legg, Founder and President of LUNGSTRONG. “Because of the generosity and skills of the Usource team, our new website and marketing initiatives better position us to increase awareness of our organization and achieve our mission.”
In addition to the marketing work being done, Usource recently donated a check for $1,000 as part of ‘Live It Up LUNGSTRONG’, an annual fundraising event.
“Lung cancer is the leading cause of cancer death in the United States by far. Despite this, funding for research has lagged behind that for other cancers. LUNGSTRONG is an incredible organization just down the street from us, having an outsized impact funding amazing scientific research in our larger Boston community. LUNGSTRONG fits with our belief that we can act locally to positively impact large, complex challenges.” said Scott MacDonald, Managing Director of Usource.
The new LUNGSTRONG website and brand identity launched on September 29, 2018 and can be viewed at www.lungstrong.org.
Usource, a premier energy advisory firm, works with businesses to develop and execute customized procurement and management strategies to reduce energy costs. With its deep industry expertise and analytical approach, Usource helps its clients navigate the complexities of the deregulated electric and gas markets. Usource has been serving businesses across the country for more than 15 years. For more information visit www.UsourceEnergy.com.
Jillian Carter, Director, Marketing & Sales
LUNGSTRONG is a 501(c)(3) charitable organization founded in 2011 with the purpose of funding innovative lung cancer research. Since its inception, LUNGSTRONG has helped fund over $3,000,000 in lung cancer research. 100% of donations goes to support the research efforts at Massachusetts General Cancer Center and Dana-Farber Cancer Institute.