Is Solar Right for My Business? Dispelling the Myths

Commercial Solar Usource Blog

If you’re a facilities executive, procurement manager, or otherwise responsible for buying energy for your organization, you’ve probably thought about commercial solar. If that’s the case, you’ve likely been inundated with fast-talking solar brokers, developers, and installers who promise a great deal but actually cause greater confusion. Solar energy delivers numerous immediate and long-term benefits. But commercial solar can be intimidating if you don’t know where to start or whom to trust. Let’s dispel some commercial solar myths so you can make better-informed decisions going forward.

Dispelling Commercial Solar Myths


Myth # 1 Solar energy is only used by large, Fortune 500 companies…

This could not be further from the truth. Solar is a great option for medium to large-sized businesses. Of course, many of the largest commercial and industrial businesses reap the benefits of solar energy. But solar is scalable. You can start with a solar energy program that covers a portion of or all of your current usage and add to your program if your business grows or you open other locations. More importantly, onsite solar is not the only solar option available. If a solar panel installation is not feasible for your property, offsite solar or community solar might be a better fit for your organization.

Myth # 2 Solar energy is only for eco-minded, green businesses…

Businesses in all types of industries are capitalizing on the financial rewards of solar energy. Solar is not only a clean source of energy, it is cost-efficient and can generate excellent financial returns. Plus, more people today prefer socially-responsible businesses. Demonstrating your company’s commitment to sustainability is valued and appreciated by customers, employees, and the surrounding community.

Myth # 3 Solar energy won’t offset my electricity costs that much…

There are many financial rewards with commercial solar energy. Not only can you save on electricity costs, you can also lock in electricity prices for decades. Most states have commercial solar programs that include federal tax credits, state tax credits, rebates, and performance-based incentives. Plus, solar can help reduce your organization’s reliance on electricity price volatility for the long term. The solar program you choose will determine the amount of savings you can enjoy, which makes it easier for your company to budget and plan for the future.

Myth # 4 I don’t have the capital expense budget to pay for a solar project

Commercial solar is a profitable investment opportunity capable of generating excellent financial returns. Some businesses choose to purchase their solar array outright, which typically delivers a higher return on investment right away, but you don’t need upfront capital to do a  solar project. A popular choice for many businesses is a Power Purchase Agreement (PPA). A PPA allows the solar equipment to be installed onsite, at no cost to you. The solar developer arranges for the design, permitting, financing, installation, and maintenance of a solar energy system. Again, if onsite solar is not ideal for your business, there are other solar alternatives that may be more suitable.

Moving Forward with Commercial Solar

With those worrisome myths out of the way, we hope that you can begin to focus on the benefits of commercial solar. If you want to offset your carbon footprint, save money on electricity for the long term, receive regional financial incentives, enjoy greater budget certainty, and position your company as a sustainability leader in your community, it’s time to talk to us about solar.

As part of the NextEra family of companies, the world’s largest producer of wind and solar energy, Usource is uniquely positioned to analyze, facilitate and execute on your solar energy project and ensure that your solar solution is a cohesive fit with your overall energy strategy. First, our energy consultants will learn about the unique needs and goals of your business and budget to determine your ideal solar solution. We can help you select a single installer or issue a Request for Proposal (RFP) on your behalf to bid out the project and review proposals from multiple vendors. No matter which commercial solar option you choose, we sit on your side of the table and advocate for your business every step of the way. Click here to learn more about our process.

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About the Author

Steve Birndorf has more than 20 years of professional experience and is a seasoned energy and clean-tech executive with a foundation in consulting and analysis. He has developed, financed and advised on commercial and industrial solar projects for private and agricultural businesses, municipalities, schools, water agencies and more.

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