5 Ways ESG and Sustainability Create Business Value

In response to a global pandemic and resulting financial crisis, as well as global warming and resulting carbon reduction mandates, the world’s business and financial leaders have been forced to rethink the fundamentals of mainstream business models. Shifting focus more keenly on environmental concerns and organizational resilience, a transformation is underway that inextricably links sustainability with a competitive advantage.

Most organizations are familiar with sustainability and recognize the important role that renewable energy plays in sustainability planning. But did you know that renewable energy is a key component in an organization’s overall environmental, social, and governance (ESG) practices?  ESG and sustainability are linked through renewable energy, for example, as integrating renewables into your energy strategy overlaps with social values and outcomes, all of which are driven and supported by corporate governance.

What is ESG?

An organization’s ESG and sustainability planning will not only preserve the planet’s natural resources, but also protect a company’s bottom line and demonstrate its core values as they relate to stakeholder accountability, equality, diversity, inclusion, corporate social responsibility, and governance.

Environmental Criteria

The E considers how each organization affects and is affected by its environment. Sustainability planning is essential to successfully address the E in ESG.

Social Criteria

The S considers how a company manages its relationships with employees, suppliers, customers, and communities.


The G considers the internal systems, stakeholders, controls, and procedures that an organization has in place to govern itself, make effective decisions, and comply with regulations.

Why is ESG Important?

Sustainability planning is a major player in ESG. However, integrating renewable energy into an organization’s energy strategy and tracking the subsequent carbon reductions is only the beginning. The events of 2020 have shined a light on the social and governance practices of organizations, giving ESG even greater relevance–not only for investors, but consumers, suppliers, and the government as well.

How Does ESG Create Business Value?

The ESG and sustainability practices of a business can not only impact an organization’s resiliency, sustainability, and surrounding community but the global economy and environment as well. Multiple studies indicate that companies considered to be good corporate citizens perform better financially than those that don’t. Here are five ways in which ESG can create business value for organizations in all markets and industries.

  1. What’s Good for the Environment is Good for Business If your organization has not yet integrated renewable energy into its commercial energy mix, you are likely seeking best practices to do so because clean energy is good for the planet and it makes good business sense. Whether it’s a wind or solar energy project or buying renewable energy credits (RECs), renewables help to reduce costs and energy price volatility while offsetting carbon emissions and boosting public appeal.
  2. Energy Independence The increase in extreme weather events is increasing energy price risk. Gaining independence from commercial energy supply sources by generating your own electricity through renewable energy, or subscribing to a community solar program reduces or removes your dependency on the local power utility and helps to stabilize price risk.
  3. Cost Reductions and Financial Incentives Local, state, and federal governments support the move toward renewable, clean energy and lowering greenhouse gases. Therefore, several financial incentives and assistance programs are available to organizations participating in clean energy initiatives. These programs can vary greatly by region, so it pays to have a sustainability plan in place and to understand the clean energy opportunities in your area.
  4. ESG Enables a Powerful Return on Investment The events of 2020 proved to be a major turning point for ESG investing with environmental, social, and governance criteria ranking alongside traditional financial metrics. Also, when governing authorities trust corporations, they are more apt to award them the access, approvals, and licenses that afford fresh opportunities for growth. Likewise, consumers are more apt to purchase from organizations that are viewed as environmentally and socially responsible.
  5. A Strong ESG Proposition Boosts Public Relations It’s not just the government and investors who are analyzing an organization’s ESG. It’s B2B clients, consumers, partners, brokers, developers, suppliers, job seekers–the list goes on.

McKinsey & Company reports, “A strong ESG proposition can help companies attract and retain quality employees, enhance employee motivation by instilling a sense of purpose, and increase productivity overall.” Correlating ESG with higher job satisfaction, McKinsey states, “Field experiments suggest that when companies give back, employees react with enthusiasm… Just as a sense of higher purpose can inspire your employees to perform better, a weaker ESG proposition can drag productivity down.”

Getting Started with ESG Planning

The stronger an organization’s ESG proposition, the greater the chance for long-term success. To remain resilient, competitive, and environmentally compliant, today’s organizations, enterprises, institutions, and municipalities must develop and execute an effective and public-facing ESG plan.

There are myriad ways to approach ESG and sustainability as well as specific criteria by which organizations are evaluated. Usource is part of the NextEra Energy family of companies, the world’s largest producer of energy from wind and sun. As part of NextEra Energy, the Usource team is uniquely positioned to analyze, facilitate and execute your renewable energy project and ensure it is a cohesive fit with your overall energy strategy.

If you’d like to develop or strengthen your ESG plan or could use additional insight and guidance on sustainability and renewable energy, our consultants can help. Contact us to discuss your sustainability, ESG, and business goals and learn more about our approach to a successful ESG strategy.

Want to learn more about ESG and Sustainability? Download our white paper. 

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About the author

Camden Holland

Cam leads and executes the development of energy, sustainability, and financial risk management strategies for Fortune 500 companies. He has successfully originated and managed over 1.5 GW of renewable energy transactions in North America for global organizations, academic institutions, and government organizations.

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